How are you telling your story? Are you taking full advantage of all the corporate storytelling tools available? Marketing 101 founder Mark O’Toole and his team help companies communicate their stories by building a compelling brand and story, developing aspirational rallying cries, creating defined and clear messaging, and finding the most appropriate channels through which to tell these stories. With deep PR and marketing experience, spanning startups and mature businesses alike, he’s a relentless promoter on behalf of his clients. Mark and his team help drive strategic marketing and communications thinking that leads to great results, with a focus on client business development needs, and the many ways that marketing, advertising, and PR can support them. A gold medal award winner from the Content Marketing Institute for his team’s viral SlideShare about looking for your first job out of college, Mark believes a strong story coupled with exploration of content distribution is underutilized by businesses. Mark also chairs the board of the iconic Freedom Trail Foundation.