Marketing 101, a B2B communications consultancy delivering essential marketing and public relations services, has launched. Specializing in foundational brand and public relations strategies, Marketing 101 is poised to catalyze significant growth for B2B enterprises. Rooted in a rich legacy of success and a forward-thinking approach to marketing and PR, Marketing 101 is not just another agency; it's a partner in driving business forward. The firm is built on the pillars of best practices, extensive experience, and a visionary outlook on the future of public relations and marketing.
Industry-Specific Expertise for Tailored Solutions
Marketing 101's strategic prowess spans several key industries, ensuring solutions that resonate with specific market needs and dynamics. Industry areas include:
- Technology: Navigating the rapidly changing tech landscape with innovative marketing and PR strategies, and memorable creative services programs.
- Robotics and Automation: Positioning clients at the forefront of automation advancements with cutting-edge communications and thought leadership tactics.
- Cleantech, Energy, and Sustainability: Promoting sustainable practices and innovations through targeted messaging and campaigns.
- Medical Devices and MedTech: Crafting compelling narratives around life-saving technologies.
- Financial and Professional Services: Building trust and authority in the competitive financial landscape.
A Comprehensive Suite of Services
With a comprehensive array of services covering public relations, branding, creative services, and event marketing, Marketing 101 is equipped to deliver impactful brand themes, campaigns, and assets. The agency’s integrated approach leverages owned, earned, paid, and shared media channels to ensure maximum visibility and business impact. Whether a business’ focus is local or global, the experienced Marketing 101 team offers deep B2B marketing expertise to execute programs and campaigns across the U.S. and internationally.
Leadership That Makes a Difference
At the helm of Marketing 101 is Mark O’Toole, a seasoned leader whose track record includes managing PR and content teams for The Castle Group and HB Agency, as well as leading the Boston office and Technology practice for Mower. Beyond his professional achievements, O’Toole is deeply committed to the community, serving as the board chair for the Freedom Trail Foundation. The team includes veteran creative directors for branding assignments, an SEO team, performance marketing professionals, and partners from other agencies around the globe.
